How do you structure a PPC campaign?

Structuring a PPC campaign involves careful planning and organization. Start by conducting a thorough keyword research to identify relevant terms for your business. Create well-organized ad groups based on specific themes or products. Design compelling ad copy with a clear call to action. Set a budget and bid strategy aligned with your goals. Regularly monitor and adjust your campaign based on performance data.

What are the basics of PPC advertising?

PPC advertising, a digital marketing model, involves online advertisers paying a fee each time a user clicks on one of their ads. The basics include keyword selection, creating engaging ad content, setting a budget, and defining target audiences. Platforms like Google Ads facilitate advertisers to bid on keywords to display their ads in relevant search results.

How do I fix a low-quality score on Google Ads?

To improve a low-quality score on Google Ads: Focus on relevant keywords, compelling ad copy, and a user-friendly landing page. Ensure your keywords align with ad content and the landing page experience. Use Google Ads conversion tracking to measure performance and optimize accordingly.