What is a Conversion Audit?

A conversion audit is a detailed assessment of your website or marketing funnel that identifies factors that affect how well visitors turn into customers. It examines user behavior, design elements, and messaging to pinpoint areas for improvement, helping you boost conversions.

How do I know if my website needs an SEO audit?

If you're noticing a drop in organic traffic, low search engine rankings, or poor user engagement, it might be time for an SEO audit. Additionally, if you’ve made significant changes to your website or haven’t updated it in a while, an audit can help ensure you're still optimized for search engines.

How to do a website audit for SEO?

To perform an SEO audit, start by analyzing your website’s structure, checking for broken links, assessing page speed, and reviewing content quality. Use tools like Google Analytics and SEMrush to gather data on traffic and keywords. Finally, compare your findings against SEO best practices to identify areas for improvement.

Why website auditing is important?

Website auditing is crucial because it helps you uncover issues that could be hindering your site’s performance. By regularly auditing, you can enhance user experience, improve search engine rankings, and ultimately increase conversions, ensuring your online presence remains effective and competitive.

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A Comprehensive Guide to Website Audits for Better SEO & Conversions

by Kristi Ray

Conducting a website audit to enhance SEO and boost conversions can seem challenging, with various factors to evaluate. Whether you’re a small business aiming to improve your search engine visibility

website conversion rate audit

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