What Is White Label vs Private Label?

White Label: A product or service produced by one company but rebranded and sold by another under their brand. Private Label: Similar to white label, but more customized; the product is often created exclusively for a particular retailer and carries that retailer's branding.

Can you explain the concept of white labeling in business?

White labeling involves companies producing generic products or services and selling them to other businesses. These businesses, in turn, rebrand the products or services as their own, providing a quick and cost-effective way to bring offerings to market without investing in the full development process.

What Are the Benefits of White Label Products?

Cost-Efficiency: Saves on development costs. Time-Saving: Reduces time to market. Branding Opportunities: Allows businesses to establish their brand without the full product/service development cycle. Focus on Core Competencies: Companies can concentrate on marketing and customer service.

What does the private label mean?

The private label refers to products one company manufactures for another, typically a retailer. These products are exclusive to that retailer and carry the retailer's branding. Private labeling allows retailers to offer unique products without needing in-house manufacturing capabilities.

Difference Between White Label and Private Label

Search Category

Dedicated Teams
Digital Marketing
Digital Transformation
eCommerce
Industries
Software Development

Software Development

White Label Vs Private Label – What’s the difference?

by Angelina

Navigating the realm of product sales in today's digital landscape presents businesses with many options. Among the most popular strategies are white labeling and private labeling, each offering unique advantages

Difference Between White Label and Private Label

Don't Leave Yet!

Are you looking for the perfect partner for your next software project?

Subscribe to our blog